That's Who We "R" National Campaign

Today is an exciting day for REALTORS® as the next wave of NAR’s national ad campaign, That’s Who We R® launches. The new ads for 2020 capture who you are as REALTORS®, and the authentic relationships you have with your clients and communities.

In 2019, the campaign focused on communicating the REALTOR® difference to consumers. This year, it shows consumers what that difference looks like in-action, by focusing on the real partnership and human moments along the journey to property ownership. You will see bold visuals and hear inventive alliterations that bring the iconic “R” to life, and messaging that asks consumers to “Look for the R” for reliable guidance throughout the real estate process.

In addition to new TV commercials, today marks the integrated launch of new radio and digital audio spots, paid social ads, as well as new campaign materials you can leverage in your local market.

Visit to find downloadable social posts, digital banners, print ads, and links to campaign merchandise. For easy personalization and immediate social sharing in a few taps, download the new Photofy app with preloaded campaign materials at

Remember, this campaign is a member benefit, and it becomes much more powerful when you associate yourself with the REALTOR® brand. Wear your REALTOR® pin with pride, and incorporate the REALTOR® logo into your promotional materials. That way, when potential clients are “looking for the R”, they will look to you!

Read more here.

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